The Agent Imperative in B2B GTM A new Forrester Trends report sponsored by Pricefx and SAP AI agents are rapidly reshaping how B2B teams market, sell, and build products. Forrester’s latest research shows momentum moving to agentic systems that reason, plan, use tools, and collaborate — with major implications for revenue teams, pricing, and commercial…
IDC MarketScape 2025–2026: Worldwide B2B Revenue and Profit Optimization Platforms Pricefx named in Leaders category. Insights from the IDC MarketScape explain how modern pricing platforms enable B2B companies to replace spreadsheets with explainable, scalable pricing execution. The report also details the evaluation criteria, core platform capabilities, and market trends IDC uses to assess pricing solutions….
Transforming Workforce Culture for Better Mental Health: Why it Matters, How it Works Most EAPs and mental health benefits fail to address common work-related causes of mental health challenges, like job-related stress or burnout. Learn how Lyra’s Workforce Transformation team helps companies achieve their mental well-being goals. Most HR and employee benefits leaders today say…
