Why Staff Retention Is Your New Member Retention Strategy

Tech burnout from disconnected systems may seem like a strictly internal issue, but recent research shows that those effects bleed into your membership and ultimately lead to churn.

Inefficient, disconnected tech is burning out association staff — and when staff struggle, member experience suffers. In this session, Kerri McGovern of CASE, Teshieka Curtis-Pugh of the South Carolina Nurses Association, and Rob Miller of Momentive Software dig into why staff retention is your most powerful member‑retention strategy and a critical driver of long‑term association sustainability.

Walk away with a roadmap to reduce burnout, support your team, and ultimately create a stronger, more sustainable member experience.

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