The State of Loyalty on Shopify Plus

How the world’s highest-volume Shopify merchants actually run loyalty: adoption, benchmarks by size and vertical, and 12 months of switching data nobody has published before.

Ten things every Plus brand should know

Unlock the findings inside: 

  • The full Plus leaderboard, ranked #1 to #9
  • The revenue band where adoption hits 40%
  • Benchmarks for your vertical
  • The retention lever 4 in 5 Plus stores haven’t touched yet

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