New Ingredion study reveals sugar's no longer the only consumer sweetness baseline

Discover how consumer sweetness preferences have evolved and the new sugar reduction strategies to create market-leading products

Ingredion’s latest global research shows a big shift in how consumers perceive sweetness — sugar is no longer the only standard for meeting their preferences.

Consumers are moving away from full sugar and artificial sweeteners, leaning more towards plant-based solutions like stevia. They’re unwilling to compromise their eating and drinking experiences, and these new sweetness preferences reinforce the complexities of balancing sweetness, flavor and taste.

As consumer demand for flavorful, superior-tasting, reduced-sugar products rises, our study uncovers new consumer sweetness segments, key drivers influencing sweetness preferences and preferred sugar replacement solutions, offering a roadmap for brands looking to stay ahead and grow.

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