AI search is changing how buyers discover, evaluate, and shortlist brands. The press release is one of the few content formats that naturally aligns with what large language models prefer: structured, attributable, time-stamped information.

In this on-demand webinar, Michael J. Lamp and Lisa Davis show how PR and Marketing can work together to turn press releases into a repeatable Answer Engine Optimization (AEO) advantage.

Watch now to learn:

• Why LLMs favor press releases and how to use that structure to your advantage
• How to shape content for AEO so AI systems are more likely to trust and surface your brand
• Practical tactics to increase citations in tools like ChatGPT, Perplexity, Gemini, and more

Featured Speakers

Lisa Davis
Vice President, Marketing
Notified

Michael J. Lamp
Chief Digital & Social Officer
HUNTER