Free Survey Report: "Direct Mail Growth in 2026: What Marketing Leaders Are Saying"
Marketing leaders are operating at 52% of their acquisition potential, and 64% are looking to AI to close the gap.
Grow measurably, spend less, prove it. That is the mandate marketing leaders are working under this year.
Anderson surveyed senior marketing decision makers responsible for direct mail strategy, integrated acquisition programs, and performance accountability. We asked about their priorities across growth, data and targeting, channel performance, creative, and AI adoption.
The pattern that emerged: strategic ambition is outpacing execution capability. Across five dimensions, respondents scored an average acquisition maturity of 52%.
Inside the report:
- Why 35% prioritize growth and 32% prioritize cost control, and what that tension means for volume-based strategies
- Why 64% want AI for targeting, insights, and measurement, while only 14% want it for creative development
- Why only 18% are focused on expanding their mailing lists, and what replaced list growth as the path forward
- Where ROI measurement and speed to market are slowing optimization cycles
- Why 31% name segment-specific messaging as their top creative priority
The report also outlines five priorities for building the intelligence infrastructure that growth plans depend on.
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