AI is pulling the next generation toward the physical world
The research overturns a common assumption. Rather than steering young people toward screens, AI is deepening their pull toward the physical world. More than 66% of students say they want careers where they make things or work with their hands–up six points from 2024–and when asked which work feels more appealing as AI reshapes the workforce, students choose the physical world over digital by more than two to one. Among working professionals, the margin is more than four to one. That instinct is the engine of the Design and Make industries and the reason Autodesk is investing to meet it.
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