How AI-Powered Strategies Drive Margin, Growth, and Competitive Advantage
A 10-minute conversation between Ronak Sheth, CEO of Pricefx, and Karl Fahrbach, Chief Partner Officer at SAP, on how enterprises move beyond spreadsheets and manual approvals toward AI-powered pricing intelligence.
- Why pricing is now a boardroom-level growth and margin lever, not a back-office task.
- How AI-powered pricing stays governed, explainable, and embedded in real workflows.
- How SAP and Pricefx help pricing intelligence travel across CRM, SAP, approvals, and quote-to-invoice.