Data on why programme delivery, not technology selection, determines transformation outcomes for enterprise retailers.
Seventy-seven percent of large enterprise retailers plan to migrate e-commerce platforms within twelve months. AI adoption for online customer experience has tripled in a year. Yet approximately 70% of transformation programmes still fail to meet their objectives, and only 37% of retailers have successfully integrated in-store and digital operations.
The retailers producing measurable results, 22% higher customer satisfaction and 42% better inventory accuracy, got there by coordinating delivery as carefully as they built the technology. We put the evidence together in one brief.