Meet Your AEO Ally: The Press Release

AI search is changing how buyers discover, evaluate, and shortlist brands. The press release is one of the few content formats that naturally aligns with what large language models prefer: structured, attributable, time-stamped information.

In this on-demand webinar, Michael J. Lamp and Lisa Davis show how PR and Marketing can work together to turn press releases into a repeatable Answer Engine Optimization (AEO) advantage.

Watch now to learn:

Why LLMs favor press releases and how to use that structure to your advantage
How to shape content for AEO so AI systems are more likely to trust and surface your brand
Practical tactics to increase citations in tools like ChatGPT, Perplexity, Gemini, and more

Featured Speakers

Lisa Davis
Vice President, Marketing
Notified

Michael J. Lamp
Chief Digital & Social Officer
HUNTER

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